OAKLEY DISRUPTIVE BY DESIGN
Role: Multimedia director
Produced by Moment Factory
Project Description:
Oakley commissioned Moment Factory to design and produce a multimedia environment for the launch of its new Disruptive By Design campaign. This major event celebrated the company’s legacy and culture of disruption while pointing the way to its innovative future.
Working with several different spaces in Studio Red in Los Angeles, Moment Factory delivered an immersive interactive experience touching on the brand’s history, values, design and innovations.
Among other things, Moment Factory created a room featuring 270-degree projection screens to highlight Oakley CEO Colin Baden’s speech and create an immersive environment for the cocktail reception. Other interactive rooms allowed guests to reveal the content of wall and floor projections using infrared pointers, which also triggered real-time audio and video effects. Equipped with the ability to interact with the space, visitors enjoyed an exploratory experience in which they discovered the world of Oakley in a completely novel way.
Original score & sound effects: Troublemakers music
