Role: Multimedia director
Project Description:
TSN, Canada’s highest-rated sports TV channel approached Moment Factory with a challenge: to make their annual Up-Front event standout and represent the magnitude of their brand new DNA: TSN5.
To achieve the desired effect, Moment Factory worked closely with the TSN team to conceive an immersive experience from the moment guests entered the venue. The entrance was transformed into a tunnel of lights, building anticipation like the feeling of pre-game excitement. Once in the main room, guests were immersed in the TSN5 world as a 270 degree projection canvass showcased game highlights, memorable sports moments and behind the scenes footage – all augmented with original motion graphics.